For creators Instagram, YouTube & UGC

Brand deals that pay you. Every time.

Work with Indian businesses near you. The brand pays before you start, Lulu holds the money, and it’s released to you after your post goes live. No chasing, no awkward reminders.

अपनी कीमत आप तय करें। ब्रांड पहले पैसा जमा करता है, पोस्ट लाइव होने के बाद पैसा आपको मिलता है। छोटे क्रिएटर भी जुड़ सकते हैं, बिल्कुल मुफ़्त।

Free to join, no monthly fee You set your prices Updates on WhatsApp
A café in your cityInstagram Reel + Story
₹4,000held by Lulu
  1. You accepted the requestBrief, dates and price agreed in one place
  2. Brand paid up frontThe money sits with Lulu before you shoot
  3. Your post is liveBrand confirms, or it’s auto-released after 3 days
How it works

From sign-up to paid in four steps

Set it up once. After that, brands come to you and every deal follows the same safe path.

  1. 1

    Build your media kit

    Sign up free, add your niche, city and languages, and connect your channels to verify them. You get a link to share with any brand.

  2. 2

    List your packages

    A reel, a story set, a YouTube integration, a UGC video, a store visit. Lulu suggests a rate; you choose the final price.

  3. 3

    Accept the deals you like

    Brand requests and campaign invitations land in Opportunities. When you accept, the brand pays up front and Lulu holds it.

  4. 4

    Post and get paid

    Share your draft, go live, and you’re paid once the brand confirms, or automatically 3 days after your post goes live.

Why Lulu

Do the creative work. We handle the money part.

Most creators lose time and money to brands that pay late or not at all. Lulu is built so that can’t happen to you.

Safe payment, held before you start

The brand pays the full deal amount to Lulu when you accept. You never shoot on a promise. Once your post is live and the brand confirms, it’s released to you. If they go quiet, it’s released anyway, 3 days after you go live.

Brand pays up frontLulu holds itPost goes liveYou get paid

Real brands nearby

Businesses on Lulu search for creators by city, niche and language, so the café, salon or showroom down the road can find you, not just national brands.

A free media kit

One clean page with your channels, audience and prices at app.lulumarketing.in/c/yourname. Put it in your bio or send it in a DM.

No chasing payments

No invoices to follow up, no “we’ll pay next month”. The money is already with Lulu, and it moves when the work is done.

WhatsApp updates on every step

New request, brand paid, draft approved, payment released. You hear about each one on WhatsApp, so nothing slips.

AI that helps you pitch

Stuck on your bio, a pitch to a brand, or what to post for a campaign? Lulu’s AI drafts it with you, and you edit it in your own voice.

Your media kit

One link that sells you while you sleep

Brands decide in seconds. Your media kit shows them who you are, where your audience is and what you charge, with a button to book you.

  • Verified channels. Connect Instagram or YouTube so brands know the numbers are real.
  • Packages with prices. Reels, stories, YouTube integrations, UGC videos, store visits.
  • Your niche, city and languages. So the right local brands find you.
  • A bio written with AI help. Clear, short, and in your voice.

Your Name

@yourname · Food & cafés · Lucknow

HindiEnglishFoodLocal reviewsStore visits
InstagramVerified
YouTubeVerified

Packages

  • Instagram Reel₹ your price
  • Story set (3 stories)₹ your price
  • YouTube integration₹ your price
  • UGC video for the brand’s page₹ your price
  • Store visit + reel₹ your price

Sample only. Your kit shows your own name, channels and prices.

Who it’s for

Built for creators of every size

You don’t need a big following to earn. Local businesses want people their customers actually trust.

Nano and micro creators

A few thousand engaged followers in one city can be worth more to a local shop than a big account far away. Start with small deals and grow.

Regional-language creators

Hindi, Bhojpuri, Marathi, Tamil, Bengali or any other language. Businesses can search by language, so you reach brands that speak to the same people you do.

City food, fashion and beauty creators

Café reviews, boutique try-ons, salon makeovers, store visits. The everyday content local businesses need most.

UGC creators

Make videos that brands post on their own pages and ads. Your follower count matters less here; your camera skills do.

FAQ

Questions creators ask

Something else? Write to us. A person answers.

Is it really free to join?

Yes. Signing up, building your media kit and listing your packages cost nothing. There is no monthly fee. Lulu only earns when you complete a paid deal.

What does Lulu charge?

Lulu keeps a 10% commission on each completed deal. That is the only fee. If a deal doesn’t happen, Lulu charges nothing.

When do I get paid?

The brand pays the full amount to Lulu before you start, and Lulu holds it. Once your post is live, the brand confirms and your money is released. You never have to send reminders or chase an invoice.

What if the brand doesn’t confirm?

You still get paid. If the brand doesn’t confirm, the payment is released automatically 3 days after your post goes live.

Is TDS deducted? Do I need a PAN?

Yes, TDS is deducted where Indian income-tax rules require it, and it is reported against your PAN so you can claim it when you file your return. Keep your PAN details correct: without a PAN the law sets a higher TDS rate.

Do I need lots of followers?

No. Nano and micro creators are welcome. A local business often wants a creator whose audience lives in the same city and speaks the same language, and that matters more to them than a big number. UGC creators can sell videos without a large following at all.

Can I set my own price?

Yes. You set the price of every package. Lulu suggests a rate from your channels to help you start, but the final price is always yours to choose and change.

Which platforms and languages are supported?

You can list packages for Instagram, YouTube and more, plus UGC videos and store visits. Write your profile in the language you create in; businesses can search for creators by language and city.

Your next brand deal, paid before you press record

Make your free media kit in a few minutes, set your prices, and let local businesses find you.

मुफ़्त में जुड़ें, अपनी कीमत खुद तय करें।

Join free as a creator